Recent research indicates there are as many as 200 million Chinese for whom bottled wine is seen as an element of this desirable lifestyle.

Since 600 Chinese employees of Pernod Ricard have visited in South Australia's Barossa Valley for training and education of the Aussie wines, in mid-July, the Pernod Ricard group changed it’sorganization settings lateron.

It will not change the strategy of wooing middle-class Chinese for Barossa bottles, like Jacob’s Creek brand which is produced by Orlando. The managing Director Stephen Couche said China is a growing market for all Australian wines; probably it would take time before more Aussie wine brands are established.

Barossa wines will focus on middle-class Chinese within which there is a desire for luxury consumer goods and a relaxed, family-based lifestyle.

Source: AAP

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