New Zealand wine industry leaders are pinning their hopes on patience and marketing – patience from investors and banks and marketing to open up new export markets and revitalise old ones.

The struggling industry would not come right on its own and people making a living from grapes and wine must adapt, according to five leaders who spoke at an industry forum at the Romeo Bragato wine conference in Blenheim yesterday.

New Zealand Winegrowers chairman Stuart Smith chaired the five-man panel.

The men agreed companies must adapt by putting more money into overseas marketing and concentrating on quality to make it through the global downturn with a solid business and reputation.

The main targets were Scandinavia and the east coast of Asia, including Hong Kong, Singapore and China.

Source：the Marlborough Express
 

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