Chinese Vineyard Tourism will be launched by China Alcoholic Drinks Industry Association recently. Consumers are lack of knowledge of wines produced by vineyards. In order to enhance the reputation of vineyards and promote the special culture of vineyards, China Alcoholic Drinks Industry Association will held the communications plan of Chinese Vineyard Tourism.

The purpose of the plan is to let consumers know our country's culture of vineyards and main vineyards’ characteristics, histories, management concepts, the characteristics of vineyards' terrior and climate, grape varieties, special tourism source of vineyards and so on.