In 2008, the Olympics will be held in Beijing, China. Lots of foreigners comes resulting in the changes of wine consumption and concepts of consumption. The top grade wine market will be enlarged. At the same time, imported wine will be more and more welcome by consumers.

The general manager of a Beijing company said that wine played an important role in alcohol consumption now. And most of the consumers had their own favorite brands of wine. They attached importance to brands, varieties and matches with foods. Because of these, the top grade wine will be more and more welcome by consumers.

On the other hand, with the upcoming Olympics, more and more foreign and Chinese visitors will come to Beijing. It will improve Beijing's wine consumption. It will be also a chance to exploit international market and improve domestic market's wine culture.