Wine was more and more hotter in Xiamen. The incomplete statistics showed that Xiamen's wine consumption exceeded 10 thousand lliters and the annual increase were not low than 15% in 2007. The other alcohol could not catch it. ChangYu, Great Wall and Dynsty dominated the largest share of market.And it's also said that the sales of them accounted for more than 80%.

In the recent period, the sales of wines were largest. All varieties of red wines seized all shelves of supermarkets. The supermarkets also held wine-promotions in order to attract consumers' attentions.

In 2007, the consumption of top grade foreign wines emerged. At present, Xiamen is the biggest distribution port of  foreign liquors in China. And because of this, Xiamen is one of the biggest places for consuming foreign liquors.