2007 was the Wenzhou's year of importing wine. The stactistics from Wenzhou Customs showed that the value of wine imports was 3.288548 million yuan dollars, about RMB 23.568036 yuan, up 41.78% over that of the same period of last year. According to preliminary estimate, Wenzhou's annual wine sale must be several hundred million yuan.

Last year, more and more franchised-stores of imported wine were set up in Wenzhou. Now, there are more than 40 franchised stores and chateaux in Wenzhou. More and more people like to gift their relatives and friends wine. In addition, more and more wine-tasting events and parties with the topics of red wine are held. In a word, imported wine is the new favorite of Wenzhou consumers.