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The general manager of ChangYu Zhou Hongjiang told the reporter that ChangYu's sales attained an annual average growth rate of 30% in past three years. ChangYu had reahced its goal in advance that sales exceeded 5 billion yuan. It led that Chinese wine industry squashed in the top ten of the world for the first time.It's also the first time for Asian enterprise to seize this rank.
The related report showed that ChangYu seized the top ten of the world by its sales worth 695 million dollars. It resulted in the change of the competing structure of the world.Asia will be the fourth pole of wine industry, after Europe, America and Oceania. However, Zhou Hongjiang said that although ChangYu enter the top ten of the world, it was still far behind the number one American Constellation Group. ChangYu's next aim will be to exceed 1.7 billion dollars in sales in 2013 in order to reach the strategic goals of global brand and marketing.
In addition, ChangYu seeks the further development in middle and high-end markets.
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