A Zhejiang (China) winery cooperated with Italy GIV to exploit high-end wine market.

In recent years, with the reduce of tax, more and more overseas wines entered China market. In 2007, most of China's imports of bottled wine from Italy, France, Chile, Australia, Spain, Argentina, German and America. The growth rate of imports of Italian bottled wine was in the first place by exceeding France.

However, Italian wine entered China market later than some countries. And lots of Italian wines hadn't met with Chinese consumers. So, it's considered that there would be a potential market in China for Italian wine. A Zhejiang winery decided to cooperate with Italy GIV to exploit high-end market.

GIV owned 16 international wine brands and 14 wineries which contained 85% grape regions. The consumers spoke highly of their wines. At present, GIV chose wines to enter China market. And the Zhejiang winery was the Chinese agent of GIV's products.

The Zhejiang winery and GIV were confident in their cooperation.