A-week Art Festival of Italian Wine Culture was held by Chinese enterprises and Italian enterprises in Dongyang, Zhejiang. The festival aimed to promote the culture communication between China and Italy. At the same time, it's the first time for Italy to promote wine in China market. Usually, French wines were familiar to Chinese consumers while Italian wines were not so well-known.  In fact, Italy was also the Kingdom of wine. Its main producing region was Venice which produced 30 million tons of wines per year and its exports accounted for a quarter of the world. In 2007, Italian wines firstly entered Chinese Mainland.