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With the double stimulation of tax cut and the appreciation of RMB, the imports of wine increased dramatically. It's said that the benefit of overseas wines could be 50%. It led Chinese wine industry to face international chanllenge.
The statistics showed that imported bottled wines of 2006 increased 97.7% comparing with that of 2005. And the dramatical increase trend appeared again in 2007. The imports of bottled wine from seven countries including France, Australia, Italy, Spain, Chile, America and German were 39800 tons, nearly a double comparing with that of 2006 (20200 tons).
It's impossible for China to close the door for overseas wines. What Chinnese wine industry can do is to prepare for internationalization.
One of the ways for Chinese wine industry to internationalize is to purchase foreign chateaux. The most competitive domestic brands of wine are products whose prices are below 500 yuan.
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