Wine is penetrating Chinese people's lives. Wine comsumption increased dramatically. The average annual per-capita consumption of wine was jsut 0.38 liters, so Chinese wine consumption had a large potential of growth. Chinese wine industry is growing fast. The gross profit ratio and sales increased every year while the financial fees and management fees decreased. By April of 2008, wine consumption increased 65% comparing to the same period.

In 2007, Chinese wine imports increased. China imported 4.5 million cases of wine, up 125% over that of 2006. And market shares increased to 10% from 2006's 6.6%. The new standard which was implemented since 2008 strickly defined year, origin, variety and so on. It helped the development of high-end wine.