The total output value of Xinjiang Yili Winery was 12.133 million yuan from January to June. The sales of its ice wines which was  a blue chip for it to seize high-end market was 4.965 million yuan, accounting for 41% of the total sales.

Last year, Yili Winery held wine-tasting events regularly to taste other wineries' ice wines and found out the differences and improve their products' taste in order to adapt to the demand of market. Now, Yili Winery produces 12 varieties of ice wines which are spoke hihgly by experts.

Yili Winery began to implement brand strategies since 2005. After tree years' efforts, it set up a bran-new marketing network. In 2007, Yizhu ice wines project past the test. In addition, it was awarded many medals.

This year, Yili Winery changes their marketing strategies and invests largely in Urumchi market.It set up 12 wine franchised stores in Xinjiang and 20 marketing networks outside Xinjiang (across Beijing, Shanghai, Zhejiang, Fujian, Guangdong and other provinces) so far.