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From July 3 to 4, Spanish Yingde Group held a wine-tasting in Yantai, Shandong. About 100 visitors including wine dealers, wine management department, media and leaders of the group took part in the wine-tasting event. They discussed the marketing plan which was the symbol of the group entering Chinese market. The visitors spoke highly of all varieties of wines at the event.
Spanish Yingde Group aimed to introduce their best wines to China and other countries in the world and also promote Chinese products in Spain.
At the wine-tasting event, there were five varieties of wines with reasonable prices were showed. The CEO of the group said that it's the suitable time for them to enter Chinese market. They hoped they could enter Chinese market successfully. On Match of 2008, the group held a Sugar&Liquor Commodity Fair in Chengdu, China. At that time, they finished their first step of the strategics that entered Chinese market. Their aim was that they entered Chinese market successfully and seized the certain shares.
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