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Three focuses on China wine industry
www.wines-info.com by Wing 2008-09-27   

Wine imports kept on increasing and it influenced China wine industry. China wine industry was still in the early stage. Although Chinese wines had about 60% shares in local wine market, there were still three focusing problems on China wine industry when imported wines were showing their good quality and advantages.

First, wine imports kept on increasing. The quality of Chinese wines should be further improved. From January to August of this year, spirits (the average price: 18.4 dollars/liter) imported through Guangdong were 2.681 million liters, up 88.2%. As compared with foreign countries, China's brewing technologies lag fairly far behind. And the quality of China's wine raw materials and output are not stable. Therefore, Chinese wines are weaker while competing with overseas wines in middle and high end markets.

Second, wine sales system of China is not so mature, independent and scaled. On the other hand, foreign invested enterprises speed up the steps of entering China's wine sales system. From January to August, the imports of foreign invested enterprises were 92.6% which was much faster than that of private enterprises and state-owned businesses. To some extent, foreign enterprises can gradually control China's sales of imported wines. And it's much easier for them to control the prices of wines. It will be more competitive for China wine industry.

Third, China wine market should be managed normatively including these aspects: wine raw materials' planning, processing, brewing, distilling and storing.

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