Yesterday, French giant Romanee Winery Group signed an agreement with Xiamen Fengde Imported Trade Co., Ltd.

In fact, the Xiamen company was to be the general agent of Romanee Wines last year. They exploited marketing channels by selling wines in hotels and bars. The main cities were Fuzhou and Xiamen.

It's said that although the sales of Romanee wines was about 10 million yuan, it showed a very fair profit. It's the very thing that attracted French people. The CEO of the group said that everything was perfect except that it’s a regional market. Therefore, they decided to cooperate with the Xiamen company.

The general manager of the Xiamen company said that they would open 3-5 franchised stores in Xiamen and 50 in Fujian. At the same time, they will set up 300 in whole country. They wanted to make it be a leading brand.

The French group produced nearly 200 million bottles of wines and totally sales exceeded 700 million euros.