SEARCH:
  Home

Login /  Register
 
Castel doubles wine sales in China
www.decanter.com by 2008-11-14 10:55:42   

The Castel Group, France's largest wine producer, has doubled its wine sales in China.


Active in China since 1998, Castel saw its sales volume reach 5.5m bottles in 2008, double that of 2007. The company expects a further rise of 18%, or 6.5m bottles, in 2009.


'The results have shown a sharp progression over the past two years, but it's a result of 10 years' hard work,' Castel's marketing director, Franck Crouzet, told decanter.com.


Sales have risen across the entire range, but brands Baron de Lestac (Bordeaux) and Roche Mazet (Languedoc) have been particularly successful. The varietal wines from the Languedoc have also found a large market.


'We are also well placed to continue our success even if the financial crisis affects China next year,' Creuzet said.


'The general progression from hard alcohol to wine consumption in China seems certain to continue.'


Castel ?owner of the Nicolas chain of wine shops and until recently, Oddbins - has a wine estate in China called Chateau Changyu Castel, and a bottling centre in partnership with Changyu, the country's biggest wine company in the country.


The French company also has a permanent office in Shanghai with four full-time staff.

[Print]  [Save]  [Cloze]
--------------------------------------------------------------- 0 comments
 
 Correlation
Australia: Wine in China [12-25]
Australian wine promotion will be launched in Hangzhou, China [12-24]
Legacy Wines Open for Business in China [12-10]
Australian wine exports down, but exports to China increased [12-8]
Critic to promote Aussie wines in China [12-3]
French wines set global price record at Christie's HK sale [12-1]
New Zealand winery scoops Chinese wine export order [11-25]
Two ways of promoting Italian wines in China [11-24]
Southern wine regions of France target Chinese wine market [11-21]
Chinese love Aussie reds [10-27]
Californian vintners exploited China extensively [10-24]
Argentine wines entered China [10-21]
Foreign wine enterprises target Chinese consumer market [10-20]
Australia's exports of bottled wine to China on the rise [10-20]
CHINA'S TASTE FOR CAL WINE GROWS [10-13]
Walla Walla wines to be sold in China [10-11]
Chilean wine has special ways of entering China [10-8]
Central Valley winery taps into China for sales [10-4]
French Chateau Talbot held Wine Dinner Party in Nanning [9-12]
Legacy Wines in China [9-10]
 

 
 
 
 
 
About us  |    Contact us  |    Web Map  |    Advertiser  |    leave word
Copyright 2005-2008 www.wines-info.com