Regal Life Concepts, Inc. (OTCBB: RGLC) is pleased to announce that it has entered into a Letter of Intent to form a joint venture with Amati Corporation, a leading wine industry player and owner of the highly acclaimed, award-winning Schönmarke Gold Icewine brand, with the aim to transform Guangzhou AWA Wine Co. Ltd ("AWA Wine"), a portfolio investment company of Regal Life, into a leading imported wine distributor in the People's Republic of China (the "PRC").

To establish a dominant position in the fast growing imported wine market in China, Regal Life has recently signed an equity investment agreement with Guangzhou AWA Wine Co. Ltd to acquire an initial equity stake in Guangzhou AWA Wine Co. Ltd, an innovative wine importer and distributor in China. At present, imported wine occupies only a 10% market share in the China wine industry. In order to expand its market share, Regal aims to bring in foreign expertise and management to build a systematic, comprehensive and sustainable marketing strategy to establish strong brand images, cultivate brand recognition and develop customer loyalty for wine products imported by AWA Wine.

Under the terms of the Letter of Intent, Amati will offer the following services to AWA Wine:

--  Identify and source premium wine brands and related accessories for
    distribution in China from vineyards, winery estates, distributors and
    manufacturers (for accessories) in Europe, North and South America, Oceana
    and other countries.
--  Provide ongoing professional advice and relationship management of
    sources.
--  Engage in all trade and promotional activities for the purpose of
    actualizing Awa's business plan.
   
Terry Moran, President of Amati Corporation commented, "This collaboration marks another step in our strategy to build our presence in critical emerging markets, such as China. This cooperation will help our company capitalize on the growing demand for imported wine in China and benefit from the rapidly growing distribution network of AWA Wine in China."

Eric Wildstein, Regal's CEO, stated: "With Regal's recent investment in AWA Wine and AWA's strategic plan to expand its distribution network to 100 AWA wine club locations and 1 million members by 2013, we strongly believe that this joint venture with Amati can greatly enhance and expand the existing wine product pipeline of AWA Wine in order to meet the ever increasing demand in China's emerging imported wine market."

The AWA Wine network is currently comprised of 16 corporate-owned and franchised locations throughout China that is servicing a strong and growing membership base of over 50,000. The newly established Regal Life-AWA Wine joint venture will lead to the opening of additional corporate-owned AWA Wine locations in China and the development of an improved IT infrastructure to enhance backend administration, sales and logistics support. AWA anticipates that, with the proper funding, it will expand its network to 100 AWA Wine Club locations and 1 million active AWA Wine Club members by 2013.