THANKS to a sweetener announced in last month's Budget, exhibitors at this year's Wine for Asia 2009 show could possibly savour up to $1 million in savings.

As part of measures aimed at spurring businesses in this recession — and to directly promote wine trading activities and develop the local industry — the Government will roll out duty and Goods and Services Tax waivers from April 1 for approved wine exhibitions and conferences.

The tax incentive, granted on up to three bottles of wine per label per day, will see participation costs for the average exhibitor slashed by between $1,800 and $2,700 at the show, held at Suntec City from Oct 22 to Oct 24.

This year's show also aims to provide participating traders a chance to make inroads into the growing China market, with a post-exhibition roadshow in Shanghai.

On top of exclusive deals at the show, wine lovers will get another treat this year with organisers halving the entrance fee to $15.

Unlike previous years — where members of public could only enter on the last day — this year's show will also be open to visitors during specific times on the first two days.