Bulgaria's wine producer Telish is planning to enter the wine markets of India, China, and Hong Kong.

The news was announced Wednesday by Hospitalitybizindia.com, which cites Svilena Hristova, Sales and Marketing Manager of Telish Wine Cellar.

The wine-maker Telish located in the Northern village of Telish, Pleven District, was the only Bulgarian firm to attend the India International Wine Fair, which took place on March 16-18 in Mumbai.

"The company is presently targeting the South Asian markets of India, China and Hong Kong. India is a new market for us. Presently, we are the first Bulgarian wine producers here and we plan to establish our presence in the Indian market", the Sales Manage of Telish is quoted as saying.

The company plans to export to South and East Asia its produce of Merlot, Cabernet Sauvignon and Bulgarian indigenous varietals, Mavrud and Rubin.

Telish produces about two million bottles of wine each year, and 40% of these are exported to destinations like Canada, Croatia, and Germany.

"The IIWF visit's aim is to understand the Indian market, display our series of products to Indian importers and distributors and provide them with possibilities for mutual business opportunities", Hristova is quoted as saying.