SEARCH:
  Home

Login /  Register
 
EXCLUSIVE Lafite makes historic move into China
www.decanter.com by 2009-03-30   

In a historic move, Bordeaux first growth Chateau Lafite is developing a vineyard in China.

The renowned Pauillac estate has gone into partnership with CITIC, China's largest state-owned investment company, to develop 25ha of vines in the peninsula of Penglai in Shandong province.

Shandong province is regarded as one of China's most promising wine-growing regions.The Penglai peninsula, about 800km north of Shanghai, is on its easternmost tip.

With some 10,000ha of vineyards, the area is already home to many well-established wine companies producing Cabernet Sauvignon, Merlot and Cabernet Franc.

Some commentators are referring to the peninsula, 95% of whose wines are consumed domestically, as 'China's Bordeaux.'

Chateau Lafite has an extraordinary reputation in China - so much so that the property's second wine, Carruades de Lafite, commands the same price as other first growths such as Haut Brion.

In a statement, Domaines Barons de Rothschild - Chateau Lafite's parent company - said, 'Having visited many regions in China the technicians of DBR finally chose this peninsula as it proved to be the most promising area to produce a great wine, in terms of both its climatic and geographical conditions.'

Lafite proprietor Baron Eric de Rothschild said he was particularly excited to be part of the creation of what he called an 'exceptional Chinese Grand Cru.'

'I am very pleased to develop a vineyard in a country where the interest in fine wines is increasing every year.'

By 2011, the Chinese are expected to be drinking more than 1.1bn bottles of wine or 828m litres of wine a year, double the figure in 2007, according to a study by the International Wine and Spirit Record in London.

Decanter's publishing director Sarah Kemp said, 'With Chateau Lafite committing to making fine wine in China, it creates the possibility of the future map of the wine world being redrawn.'

Domaines Barons de Rothschild has a track record of pioneering ventures around the world. As well as its Bordeaux properties it has prestigious estates in the Languedoc - Chateau d'Aussieres, Vina Los Vascos in Chile and Bodegas Caro in Argentina, whose 2005 vintage won International Red Blend Trophy at the Decanter World Wine Awards last year.

[Print]  [Save]  [Cloze]
--------------------------------------------------------------- 0 comments
 
 Correlation
Wine & Gourmet Asia takes next step [2-11]
China: Red wines bridge cultures for Valentine's Day [2-10]
SA wine travels to Asia [2-8]
Chinese consumers "waking up" to imported wine [2-8]
Asia is the future: Vinexpo [2-6]
China's wine exports were about 5.6 million dollars in 2009 [2-5]
China's wine exports were about 5.6 million dollars in 2009 [2-5]
Chinese buying South Australian wineries [2-5]
Hong Kong Wine Week will be held in May 20-30 [2-4]
Hong Kong auctions begin with a bang [2-2]
Ice wine causes a stir in Shenyang [2-2]
China's Wine Industry Sees Opportunity amid Global Downturn [2-1]
The World's Largest Bottle Of Wine [1-29]
China makes 'world's largest wine bottle' [1-29]
Grey Shanghai wins creative account for Chinese wine brand ChangYu [1-28]
Legacy to Launch Private Label Andes Primera Wine Collection [1-28]
Australia Day Awards for Chinese Wine Buyers [1-27]
Sotheby's First Wine Sale of 2010 Achieves Exceptional Results [1-27]
Sotheby's fine wine auction breaks more records in Hong Kong [1-26]
Wine auctions fetch over US$160m in 2009 [1-26]
 
About us  |   Contact us  |   Web Map  |   Advertiser  |   leave word  |   Links
Copyright 2005-2008 www.wines-info.com