Regal Life Concepts, Inc. (OTCBB: RGLC) is pleased to announce that Guangzhou AWA Wine Co. Ltd ("AWA Wine"), a portfolio investment company of Regal Life, has recently opened a franchised wine club retail location in Jingzhou, Hubei Province, the "Land of Fish and Rice" in China. This new opening exemplifies AWA Wine's dedication and progressive efforts in introducing imported fine wine culture into China.

Its GDP ranked12th in the country, Hubei is an important agricultural base and has recently established one of the newest high-tech industrial production bases in China. In 2007, retail sales in Hubei rose by 18.1% to RMB 402.9 billion and per capita disposable income of urban households reached RMB 11,485. Jingzhou, one of the key prefecture-level cities of Hubei, has been and remains a key transportation hub and commodities distribution center for over 6,000 years.

"As the imported wine market continues to expand, AWA Wine seeks to strengthen its position through brand building efforts that directly touch its customers," said Eric Wildstein, CEO of Regal Life. "We are excited that AWA Wine is expanding upon this opportunity through the opening of new stores in major provinces like Hubei Province."

"Although growth in the imported wine market is escalating each year, the average Chinese consumer is unfamiliar with the different types of wine available. Thus, we believe better consumer education and brand awareness is needed for imported wine to successfully penetrate this market," said Nie Weifeng, President and CEO of AWA Wine. "It is important for AWA Wine to capture this niche market by intensifying its retail network to cover every major province in China. Once we fortify our foothold in Jingzhou, AWA Wine will open additional AWA wine club locations in other major cities located in the Hubei Province."

The AWA Wine network is currently comprised of 18 corporate-owned and franchised locations throughout China that is servicing a strong and growing membership base of over 50,000. The newly established Regal Life-AWA Wine joint venture will lead to the opening of additional corporate-owned AWA Wine locations in China and the development of an improved IT infrastructure to enhance backend administration, sales and logistics support. AWA anticipates that, with the proper funding, it will expand its network to 100 AWA Wine Club locations and one million active AWA Wine Club members by 2013.