An expression of interest is being called for a formation of a New Zealand Pavilion at the upcoming Hong Kong International Wine and Spirits Fair 4-6 November 2009 organized by the Hong Kong Trade Development Council (HKTDC)

Ms Bonnie Shek, Director of HKTDC (Australia / New Zealand) quoted that "The inaugural Fair in 2008 was attended with over 8,758 trade buyers from 55 countries and over 10,000 public visitors attending. On Showcase were over 240 international exhibitors including a New Zealand Pavilion consisting of Coppers Creek, Te Motu, Kauri Vineyards, Twilight Vineyards, Mai Mai Creek (Stirling Wines), Brennan Wines, Drumsara, Domian Jaqueiry, Mebus Estate, and NZ Focus Centre".

In 2009 the Fair will feature leading wine dealers, cellars and vineyards from around the world in exhibitor categories including liquor and beverage products, wine production, fine gourmet food and premium snacks, logistics and wine accessories.  Wine investors, hoteliers, distributors, restaurants, catering companies and sommeliers from the Asian market, China in particular and around the globe will attend this event.

In 2007, Hong Kong imported 20 million litres of wine from around the world, a 28% increase on the previous year (excluding sparkling wine). New Zealand wine exports to Hong Kong in the same period equated to HK$28.2million (NZ$4 million), a staggering 48% increase on the preceding year".