Recently, many Chinese vintners told me that they could receive calls from French wineries almost everyday. But they are really not interested in the wines from unknown wineries and those don't have good cost performance at all.

These vintners came to China and intent to exploit new market here in succession. They bought telephone numbers and addresses of imported wine companies and agents, then called them and asked for interviews. Unfortunately, 99% of them came back home without any fruit. French vintners always think that China distributors will and ought to buy their wines as long as their wines are qualified . If they don't purchase their goods, they may complain that Chinese don't understand wine and China market is stagnant. In fact, they were developing in wrong ways.

These recent years, arrogant French have to promote their wines modestly in China. But as the uprising of the new world , accessible wines which own good cost performance are competing keenly with French wines. It is true that France owns great wine , but not all French wine is great.

In 2001, I stayed in Bordeaux, France and found that local associations looked down upon vintners from China mainland. They thought consumers from China mainland couldn't consume wine according to statistics which revealled that importing amount of Hongkong was larger than that of China mainland. Out of their imagination, many imported goods of Hongkong are transitted to China mainland and mainly comsumed here.

At present, Chinese are understanding much more about wine. You shouldn't look down upon Chinese vintners especially those from Shanghai , or you will make a large loss.