The phrase no pains no gains is well known, but for some Chinese wineries, they say no gains no pains.

 The Chinese wineries pour millions of dollar to advertise their own brands and spend even more for permission for sale in shops, but nearly none was spent in public wine education.

Who would like to be self-giving for public wine education while being aware of the quality gap between their wines and foreign wines? They think that good wine education may turn the customers to buy foreign wines instead of theirs.

Fortunately, some domestic wineries begin to be aware of the business principle of quality, and they have paid their attention to increase the wine quality. I hope the major wineries will lead the industry to a sound development.

In China there are many wine agents representing foreign wines, which are of low cost performance. They will pay for it one day.

Many foreign wineries say that China is the most potential market in the world but it is also the most impenetrable one that they just don’t know where to start. It is true for them because their Chinese competitors are very trickish.

To be worse, there is a unique barrier in China: permission for sale in shops and restaurants. The permission is so costly for foreign wineries that they cannot afford. There is no standard for wines grade and pricing, and most Chinese customers cannot distinguish between good and bad wines. Therefore, some shoddy businesses practices are seen in the market. For example, low-end wines are sold with high-end prices.

Wine education can increase the demand. Without education, the Chinese wine market cannot be a sound one. So, please don’t just gain from wine education, but pay to it and you will gain more!