DUBLIN, Ireland--(BUSINESS WIRE)--Sept. 28, 2005--Research and Markets (http://www.researchandmarkets.com/reports/c24935) has announced the addition of Wine In China: A Market Analysis to their offering

This report covers the market for red, white & blended grape and sparkling wines in China. Wine is now the fashionable drink for wealthy younger urban Chinese, and the "badge" drink of China's wealthiest elite.

Report Coverage

1. Market Definitions

This newly updated report covers the market for alcoholic wine in the People's Republic of China. The report covers the red, white and blended grape and sparkling wines sectors.

The value of the market has more than doubled over the last five years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try.

2. Key Facts

-- The total market for wine grew in value by 58% between 1996 and 2001

-- The Chinese government, in a drive to reduce alcohol related illness, has, since 1987, been promoting the idea that consumers drink less of the traditional grain-based spirits, and drink more beer and grape wine.

-- One of the key attractions for wine, as opposed to other alcoholic drinks, especially amongst younger consumers, is that wine is seen as a more sophisticated drink.

-- White wines have enjoyed such strong growth thanks to white wine being the chosen drink of many Chinese women, as opposed to beer, which tends to remain the main drink of Chinese men. Chinese women not only drink white wine straight, but also like mixing white wine with soft drinks, into white wine spritzers.

-- Red wine is drunk almost exclusively by Chinese consumers as a table wine, to accompany a meal. As such, red wine sales have relied heavily on the growth in the market for eating out, especially eating out at western-style restaurants. Expensive bottles of red wine have become the latest "trophy drink" of the Chinese new rich, who like to drink such wines when out eating, in order to show they have both the money and the good taste to be wine drinkers.

3. Company Coverage

Beijing Red Star

Winery Group Company

Beijing Shun Xing Wine Company

China Great Wall Wine Company

Dynasty Wine Sino-

French Company

Huadong Winery Company

Louis M. Martini Winery

Louis Vuitton Moet

Hennessy

Pernod Ricard

Remy Cointreau

Sichuan Yibin Wuliangye Distillery

Tonghua Grape Wine Company

For more information visit http://www.researchandmarkets.com/reports/c24935