Torres China just launched its website www.torreschina.com. Wine lovers in China now enjoy on-line access to a full-range of fine wines. Buying wine has become fast and easy: everyone can buy wine from home or from the office just through connecting to the internet and 5 clicks later: wine is delivered at home within 24 hours in central Shanghai, Beijing and Guangzhou. Torres China distributes wines from 26 family-owned wineries coming from 10 wine producing countries. Torres China has offices in Shanghai, Beijing and Guangzhou.
Torres China distributes wines from the most prestigious wineries in the world, among them Torres, Baron Philippe de Rotschild, Vega Sicilia, Taittinger, Pio Cesare….

“It is quick, safe, easy and transparent. I had my wines delivered the day after I ordered. The wine was excellent (Among others, I ordered a very good Californian Marimar Torres Chardonnay 2000) and I even received a corkscrew and a personalized postcard with the wine! This is definitely the best way to purchase good wine in Shanghai”      Paul, Shanghai

“I don’t know anything about wine but I wanted to offer a bottle to a friend of mine (a real wine lover). I did not feel very confident at first with on-line purchasing (…) but the website is full of advice and very user-friendly. So I bought a bottle of Chinese Grace Vineyard Premium Chardonnay 2002 for my friend. I only hope I’ll have the opportunity to drink it!”           Kelly, Beijing

111 millions of people are frequent Internet users in China, and this number is growing very fast. According to official statistics, 71.3% of Internet users already bought on-line and 95% say they feel optimistic about the evolution of e-commerce in China. Internet still concerns only 6% of Chinese population. Yet, in Shanghai or Beijing, approximately 26% of people are connected to Internet. “ It is not a surprise that e-commerce develops so fast in the wine industry, says Peter Mac Callaway, senior advisor for a renowned consulting group  in Paris, France. It is a win-win situation between the customer and the company. The company can reassign the cost cuts generated from using an on-line process to offer a better customer service. In the wine business, non specialists often feel lost when it comes to choose which product will meet their expectations. Consequently, in Wine more than in any other type of industry, jumping to e-commerce must be accompanied by an increase in customer service”.